palette
A presentation
3 slides · 16:9
Independent demo, not affiliated with the brand. Public-source logos; AI photos, copy and concept deliverables created for Palette. Not official guidelines.
Apple
Devices, software and digital services.
Use this brand
The brief, logos, fonts and templates. In one place.
My agent cannot open the link
Download and unzip the kit. Attach brand.md and visual-references.pdf to your agent, then the originals it needs from the assets folder. The PDF is included when a preview is available. This copy does not update automatically.
Download just the briefColors
#1D1D1F#D6EBF6#FFFFFF
Fonts
Inter 28pt SemiBold · Inter
Voice
Simple. Precise. Room to breathe.
The context, put to work.
The same references. Three real deliverables.
Try this brief with your agent
Compose a creative-work campaign: a 4:5 ad, a 3-slide presentation and an A4 page. Use the referenced sky-blue MacBook Air and product-communication framing, with a clear semibold headline and original logo. No generic laptop, notebook or decorative desk. Do not invent specifications, prices or technical promises.
These files are examples created for Palette, not official campaigns. PowerPoint fonts are available in the library below.
Files 8
Apple · logo
primary
Public logo with original proportions and colors.
Identification in this demo. Confirm rights before commercial use.
Open Source / license
Source artwork · AI
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
Unlettered artwork for cropping and layouts. Preserve the subject and brand treatment; consult the visual references.
Open Source / license
Ad · 1080 × 1350
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
Finished 4:5 composition with artwork, original logo and concept copy. Do not add a second logo.
Open Source / license
Presentation · 3-slide PDF
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
16:9 visual reference: cover, messages and applications. Use the accompanying PPTX to edit text.
Open Source / licenseEditable presentation · PPTX
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
Three slides with separate text, shapes and photos. Install the linked fonts before editing; replace copy and imagery without moving the grid.
Open Source / license
A4 sheet · 1-page PDF
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
One page ready to read or print at 100%, without bleed. An example of a finished deliverable, not official guidelines.
Open Source / licenseAa
Inter 28pt SemiBold · concept font
600
Openly licensed substitute used in these documents. Not the official brand font.
Install before editing the PowerPoint; retain the license accessible through the source.
Open Source / licenseAa
Inter · concept font
400
Openly licensed substitute used in these documents. Not the official brand font.
Install before editing the PowerPoint; retain the license accessible through the source.
Open Source / licenseIdentityColors, fonts, positioning
#1D1D1F#D6EBF6#FFFFFFSpace for your ideas.
Positioning
Apple brings together devices, software and services. Its Mac pages show creative and work uses. Our concept follows an idea becoming a document, with a clear human benefit rather than a list of specifications.
Audience
For this concept: people writing, sketching or preparing a presentation. The starting point is their idea, not a computer specification sheet.
Source website
www.apple.comTypography by role
HeadingsInter 28pt SemiBold600
The MacBook Air page uses SF Pro Display/Text with a clear semibold hierarchy. These exports use Inter SemiBold/Inter, explicitly identified open substitutes, not SF Pro files. Tight centered headlines, short copy and a separate small product name.
Font sourceBodyInter400
Short secondary copy with clear contrast against headings. Adapt size to format and length. Openly licensed concept typeface, not the official font; keep the license with the file.
Font sourceVoice & rulesWrite and create
Brand voice
Be clear and specific, in the brand’s voice. Avoid filler, clichés and gratuitous flourishes. Match the length to the format; headings, slogans and CTAs should serve the content. The brand’s own guidance and examples take precedence.
Simple. Precise. Room to breathe.
Do
- Write one simple sentence about what the person can create.
- Separate the headline from its explanation, without stacking slogans.
- Only cite a specification when sourced for the exact model.
Avoid
- Invent a future Mac, chip, battery life or release date.
- Present the AI product interpretation as an official render.
- Redistribute SF Pro or present Inter as Apple’s official typeface.
Examples
“Instead of “Revolutionize your creativity” → “Space for your ideas.””
“Instead of “Limitless power” → “From the first sketch to the next presentation.””
Creative rules
Always
- Use the sky-blue MacBook Air in the product reference: thin profile, open display, recognizable keyboard and screen. Preserve its geometry; do not substitute a generic laptop.
- Compose a product communication: a large, isolated sculptural device on white or icy blue. Prioritize the product and one idea, without desk accessories.
- Adapt composition to the format: panoramic floating product on slides, centered device in the ad, industrial detail on A4. Keep text off the product.
- Read the Apple references below before generating. Palette visuals are independent AI interpretations, not downloaded official renders.
- Logo: preserve proportions, without an added white box; keep at least half a logo-height clear around it (concept rule).
- Formats: 1080 × 1350 ad; 16:9 slides; 210 × 297 mm A4 sheet. Reuse the reference files, not a screenshot of the website.
Never
- Anonymous laptop from behind, notebook, pencil, beige desk, generic lifestyle photography, thin SaaS-template typography.
- Inventing a model, ports, interface, price or specification; presenting the concept as an official campaign.
- Presenting these materials as official guidelines or a collaboration with Palette.
Sources & connectionsAPI / MCP / WebMCP
Context you can trace
Brand reference content keeps its original language.
Apple · MacBook Air · communication produit / product communication2026-09-07 · www.apple.com
Apple · MacBook Air · référence visuelle officielle / official visual reference2026-09-07 · www.apple.com
Apple · Mac2026-09-06 · www.apple.com
Apple2026-09-05 · www.apple.com
Reusable brief : Compose a creative-work campaign: a 4:5 ad, a 3-slide presentation and an A4 page. Use the referenced sky-blue MacBook Air and product-communication framing, with a clear semibold headline and original logo. No generic laptop, notebook or decorative desk. Do not invent specifications, prices or technical promises.
Concept messages : The idea before the tool. A benefit understood in one sentence. Space is part of the message.
Independent demo. Trademarks used illustratively; no affiliation. AI-generated visuals, layouts and concept copy created for Palette from the cited public references. Proposed styles do not replace official brand guidelines.
Complete context for agentsbrand-full.md
Every variant, usage rule and source. Start with the brief above.
Read the detailed reference