palette
A presentation
3 slides · 16:9
Independent demo, not affiliated with the brand. Public-source logos; AI photos, copy and concept deliverables created for Palette. Not official guidelines.
Nike
Sportswear, footwear and sporting equipment.
Use this brand
The brief, logos, fonts and templates. In one place.
My agent cannot open the link
Download and unzip the kit. Attach brand.md and visual-references.pdf to your agent, then the originals it needs from the assets folder. The PDF is included when a preview is available. This copy does not update automatically.
Download just the briefColors
#111111#FFFFFF#FFFFFF
Fonts
Anton · Inter
Voice
Short. Active. In motion.
The context, put to work.
The same references. Three real deliverables.
Try this brief with your agent
Create a return-to-running campaign: a 4:5 ad, a 3-slide presentation and an A4 poster. Show a believable movement, keep the original logo and write a short invitation. Do not invent a named product, sporting result or partnership.
These files are examples created for Palette, not official campaigns. PowerPoint fonts are available in the library below.
Files 8
Nike · logo
primary
Public logo with original proportions and colors.
Identification in this demo. Confirm rights before commercial use.
Open Source / license
Source artwork · AI
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
Unlettered artwork for cropping and layouts. Preserve the subject and brand treatment; consult the visual references.
Open Source / license
Ad · 1080 × 1350
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
Finished 4:5 composition with artwork, original logo and concept copy. Do not add a second logo.
Open Source / license
Presentation · 3-slide PDF
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
16:9 visual reference: cover, messages and applications. Use the accompanying PPTX to edit text.
Open Source / licenseEditable presentation · PPTX
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
Three slides with separate text, shapes and photos. Install the linked fonts before editing; replace copy and imagery without moving the grid.
Open Source / license
A4 sheet · 1-page PDF
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
One page ready to read or print at 100%, without bleed. An example of a finished deliverable, not official guidelines.
Open Source / licenseAa
Anton · concept font
400
Openly licensed substitute used in these documents. Not the official brand font.
Install before editing the PowerPoint; retain the license accessible through the source.
Open Source / licenseAa
Inter · concept font
400
Openly licensed substitute used in these documents. Not the official brand font.
Install before editing the PowerPoint; retain the license accessible through the source.
Open Source / licenseIdentityColors, fonts, positioning
#111111#FFFFFF#FFFFFFThe next step.
Positioning
Nike connects sports equipment with inspiration and action. Its mission addresses every athlete through an inclusive view of sport. Our concept focuses on making the first step approachable, without promising performance.
Audience
For this concept: people returning to running, not only experienced athletes. A run close to home, with no time to beat.
Source website
www.nike.comTypography by role
HeadingsAnton400
Nike campaign references: extremely dense, condensed uppercase headlines. Anton is the open substitute used here for this silhouette, not an identification of Nike's proprietary typeface. Inter for small copy.
Font sourceBodyInter400
Short secondary copy with clear contrast against headings. Adapt size to format and length. Openly licensed concept typeface, not the official font; keep the license with the file.
Font sourceVoice & rulesWrite and create
Brand voice
Be clear and specific, in the brand’s voice. Avoid filler, clichés and gratuitous flourishes. Match the length to the format; headings, slogans and CTAs should serve the content. The brand’s own guidance and examples take precedence.
Short. Active. In motion.
Do
- Start with a concrete verb: start, run, try.
- Speak to the person without comparing bodies or abilities.
- Keep the headline to five words and the caption to one idea.
Avoid
- Promise a record, weight loss or guaranteed results.
- Present generated footwear as an actual Nike product.
- Turn an invitation into guilt or pressure.
Examples
“Instead of “Exceed your limits through our innovation” → “The next step.””
“Instead of “Run faster than everyone else” → “Your pace. Your start.””
Creative rules
Always
- Direct sports photography: visible effort, tension, diagonal motion, grain and high-contrast black and white. A fictional adult, without imitating a famous athlete.
- Oversized condensed headline over a dark photographic area. The crop and body carry the message, not a decorative card.
- Keep the original black swoosh on a deliberate full-width white composition strip. No extra rectangle around the mark; no invented coral or cream brand palette.
- Three distinct gestures: running on slides, close-up effort in the ad, preparing to start on A4. Consistency comes from treatment, not repeating one crop.
- Logo: preserve proportions, without an added white box; keep at least half a logo-height clear around it (concept rule).
- Formats: 1080 × 1350 ad; 16:9 slides; 210 × 297 mm A4 sheet. Reuse the reference files, not a screenshot of the website.
Never
- Stock jogging, beige wellness styling, thin headlines, invented retail footwear or celebrity endorsement.
- Presenting these materials as official guidelines or a collaboration with Palette.
Sources & connectionsAPI / MCP / WebMCP
Context you can trace
Brand reference content keeps its original language.
Nike · Why Do It? · 20252026-09-07 · about.nike.com
Nike · Winning Isn't for Everyone · 20242026-09-07 · about.nike.com
Nike · Mission2026-09-06 · about.nike.com
Nike2026-09-05 · www.nike.com
Logo source2026-09-05 · www.nike.com
Reusable brief : Create a return-to-running campaign: a 4:5 ad, a 3-slide presentation and an A4 poster. Show a believable movement, keep the original logo and write a short invitation. Do not invent a named product, sporting result or partnership.
Concept messages : Movement before results. A start at your own pace. One movement, one image, one invitation.
Independent demo. Trademarks used illustratively; no affiliation. AI-generated visuals, layouts and concept copy created for Palette from the cited public references. Proposed styles do not replace official brand guidelines.
Complete context for agentsbrand-full.md
Every variant, usage rule and source. Start with the brief above.
Read the detailed reference