palette
A presentation
3 slides · 16:9
Independent demo, not affiliated with the brand. Public-source logos; AI photos, copy and concept deliverables created for Palette. Not official guidelines.
Wild & The Moon
Plant-based food and cold-pressed juices.
Use this brand
The brief, logos, fonts and templates. In one place.
My agent cannot open the link
Download and unzip the kit. Attach brand.md and visual-references.pdf to your agent, then the originals it needs from the assets folder. The PDF is included when a preview is available. This copy does not update automatically.
Download just the briefColors
#171717#FFFFFF#FFFFFF
Fonts
Inter 28pt SemiBold · Inter
Voice
Natural. Calm. Ingredient-led.
The context, put to work.
The same references. Three real deliverables.
Try this brief with your agent
Turn a plant-based break into a 4:5 ad, a 3-slide presentation and an A4 page. Use the referenced materials’ black-and-white contrast, large uppercase type and editorial grid, with the original logo and vividly colored ingredient photography. No sage filter or spa aesthetic. Do not invent health benefits, certifications or menu item names.
These files are examples created for Palette, not official campaigns. PowerPoint fonts are available in the library below.
Files 8
Wild & The Moon · logo
primary
Public logo with original proportions and colors.
Identification in this demo. Confirm rights before commercial use.
Open Source / license
Source artwork · AI
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
Unlettered artwork for cropping and layouts. Preserve the subject and brand treatment; consult the visual references.
Open Source / license
Ad · 1080 × 1350
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
Finished 4:5 composition with artwork, original logo and concept copy. Do not add a second logo.
Open Source / license
Presentation · 3-slide PDF
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
16:9 visual reference: cover, messages and applications. Use the accompanying PPTX to edit text.
Open Source / licenseEditable presentation · PPTX
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
Three slides with separate text, shapes and photos. Install the linked fonts before editing; replace copy and imagery without moving the grid.
Open Source / license
A4 sheet · 1-page PDF
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
One page ready to read or print at 100%, without bleed. An example of a finished deliverable, not official guidelines.
Open Source / licenseAa
Inter 28pt SemiBold · concept font
600
Openly licensed substitute used in these documents. Not the official brand font.
Install before editing the PowerPoint; retain the license accessible through the source.
Open Source / licenseAa
Inter · concept font
400
Openly licensed substitute used in these documents. Not the official brand font.
Install before editing the PowerPoint; retain the license accessible through the source.
Open Source / licenseIdentityColors, fonts, positioning
#171717#FFFFFF#FFFFFFA moment of green.
Positioning
Wild & The Moon connects plant-based food, juices and urban life. Our concept tells the story of a break through ingredients and natural materials. Enjoying food is the subject, not a promise of treatment or detox.
Audience
For this concept: city dwellers looking for a plant-based pause in their day. Talk about taste, texture and time to slow down, without judging food choices.
Source website
www.wildandthemoon.frTypography by role
HeadingsInter 28pt SemiBold600
The observed site and catering menu use Helvetica Neue, with assertive capitals in print. Inter is the open substitute here, not an official font. Build a clear black-and-white grid around photographs, with little copy.
Font sourceBodyInter400
Short secondary copy with clear contrast against headings. Adapt size to format and length. Openly licensed concept typeface, not the official font; keep the license with the file.
Font sourceVoice & rulesWrite and create
Brand voice
Be clear and specific, in the brand’s voice. Avoid filler, clichés and gratuitous flourishes. Match the length to the format; headings, slogans and CTAs should serve the content. The brand’s own guidance and examples take precedence.
Natural. Calm. Ingredient-led.
Do
- Name crunch, colors and materials.
- Invite a pause with a calm sentence.
- State that the illustrated bowl is a demonstration composition.
Avoid
- Promise detox, healing or an immune-system effect.
- Infer organic or allergen-free certification from a photo.
- Use judgmental phrases such as “guilt-free eating”.
Examples
“Instead of “Cleanse your body” → “A moment of green.””
“Instead of “The ultimate superfood” → “Some crunch. Some color.””
Creative rules
Always
- The brand structure is black and white; color comes from food, juices, bowls and materials. Do not turn the entire identity sage green.
- Photograph food as in the catering menu: abundant overhead views, clear natural light, black-rimmed plates, true ingredient colors and a wooden table.
- Preserve the exact wordmark and symbol. Create rhythm with large sans-serif headings, clean white margins and prominent photography.
- Show a plant-based break, not a medical promise. Verify recipes, drink composition and claims before naming them.
- Logo: preserve proportions, without an added white box; keep at least half a logo-height clear around it (concept rule).
- Formats: 1080 × 1350 ad; 16:9 slides; 210 × 297 mm A4 sheet. Reuse the reference files, not a screenshot of the website.
Never
- Beige spa styling, overall green filter, invented packaged juice with an approximate logo, invented detox or health benefits.
- Presenting these materials as official guidelines or a collaboration with Palette.
Sources & connectionsAPI / MCP / WebMCP
Context you can trace
Brand reference content keeps its original language.
Wild & The Moon · site2026-09-07 · www.wildandthemoon.fr
Wild & The Moon · carte traiteur 2023, référence de composition / composition reference2026-09-07 · www.wildandthemoon.fr
Wild & The Moon · photographie du café / café photography2026-09-07 · www.wildandthemoon.fr
Wild & The Moon · About us2026-09-06 · www.wildandthemoon.fr
Wild & The Moon2026-09-05 · www.wildandthemoon.fr
Logo source2026-09-05 · www.wildandthemoon.fr
Reusable brief : Turn a plant-based break into a 4:5 ad, a 3-slide presentation and an A4 page. Use the referenced materials’ black-and-white contrast, large uppercase type and editorial grid, with the original logo and vividly colored ingredient photography. No sage filter or spa aesthetic. Do not invent health benefits, certifications or menu item names.
Concept messages : Plant-based, through ingredients. A pause in the city’s rhythm. Enjoyment without a lecture.
Independent demo. Trademarks used illustratively; no affiliation. AI-generated visuals, layouts and concept copy created for Palette from the cited public references. Proposed styles do not replace official brand guidelines.
Complete context for agentsbrand-full.md
Every variant, usage rule and source. Start with the brief above.
Read the detailed reference