palette
A presentation
3 slides · 16:9
Independent demo, not affiliated with the brand. Public-source logos; AI photos, copy and concept deliverables created for Palette. Not official guidelines.
Carrefour
Retail stores and everyday groceries.
Use this brand
The brief, logos, fonts and templates. In one place.
My agent cannot open the link
Download and unzip the kit. Attach brand.md and visual-references.pdf to your agent, then the originals it needs from the assets folder. The PDF is included when a preview is available. This copy does not update automatically.
Download just the briefColors
#174A9A#E52330#FFFFFF
Fonts
Nunito Sans Normal ExtraBold · Inter
Voice
Accessible. Concrete. Everyday.
The context, put to work.
The same references. Three real deliverables.
Try this brief with your agent
Create an everyday-meal campaign as a 4:5 ad, a 3-slide presentation and an A4 sheet. Reuse the photographed groceries, original logo and blue-red accents. No invented prices, promotions, origins, availability or certifications.
These files are examples created for Palette, not official campaigns. PowerPoint fonts are available in the library below.
Files 8
Carrefour · logo
primary
Public logo with original proportions and colors.
Identification in this demo. Confirm rights before commercial use.
Open Source / license
Source artwork · AI
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
Unlettered artwork for cropping and layouts. Preserve the subject and brand treatment; consult the visual references.
Open Source / license
Ad · 1080 × 1350
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
Finished 4:5 composition with artwork, original logo and concept copy. Do not add a second logo.
Open Source / license
Presentation · 3-slide PDF
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
16:9 visual reference: cover, messages and applications. Use the accompanying PPTX to edit text.
Open Source / licenseEditable presentation · PPTX
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
Three slides with separate text, shapes and photos. Install the linked fonts before editing; replace copy and imagery without moving the grid.
Open Source / license
A4 sheet · 1-page PDF
demo
Example deliverable created for Palette. Not an official campaign or an exact depiction of an actual product.
One page ready to read or print at 100%, without bleed. An example of a finished deliverable, not official guidelines.
Open Source / licenseAa
Nunito Sans Normal ExtraBold · concept font
800
Openly licensed substitute used in these documents. Not the official brand font.
Install before editing the PowerPoint; retain the license accessible through the source.
Open Source / licenseAa
Inter · concept font
400
Openly licensed substitute used in these documents. Not the official brand font.
Install before editing the PowerPoint; retain the license accessible through the source.
Open Source / licenseIdentityColors, fonts, positioning
#174A9A#E52330#FFFFFFEveryday tastes good.
Positioning
Carrefour supports everyday grocery shopping and presents access to quality food as a focus of its food transition. Our concept translates that intention into familiar groceries and a meal idea, without announcing prices or quantified commitments.
Audience
For this concept: households looking for practical weekday meal ideas. Show simple ingredients and an approachable kitchen, without luxury styling.
Source website
www.carrefour.frTypography by role
HeadingsNunito Sans Normal ExtraBold800
The public Carrefour Belgium 2026 presentation uses Proxima Nova ExtraBold/Regular. Nunito Sans ExtraBold and Inter are the open substitutes in these examples. Very bold headings, blue/red areas and immediate reading; a Belgian reference is not a global brand kit.
Font sourceBodyInter400
Short secondary copy with clear contrast against headings. Adapt size to format and length. Openly licensed concept typeface, not the official font; keep the license with the file.
Font sourceVoice & rulesWrite and create
Brand voice
Be clear and specific, in the brand’s voice. Avoid filler, clichés and gratuitous flourishes. Match the length to the format; headings, slogans and CTAs should serve the content. The brand’s own guidance and examples take precedence.
Accessible. Concrete. Everyday.
Do
- Start with the meal or practical need.
- Use familiar, useful and direct language.
- Have prices and required wording approved before any real offer.
Avoid
- Invent a discount, validity date or loyalty mechanic.
- Present all pictured produce as French, organic or available.
- Add a food certification or price guarantee without evidence.
Examples
“Instead of “A revolution in your shopping” → “Good ideas in the basket.””
“Instead of “The best prices, guaranteed” → “What shall we make tonight?””
Creative rules
Always
- Exact Carrefour logo, clear blue and red on white. Use accessible grocery-retail hierarchy, not luxury food-magazine styling.
- Large recognizable fresh produce, appetizing colors and clear commercial lighting. One easy meal idea and a dominant headline.
- Vary the formats: generous imagery and a headline color area on the slide, an appetizing close-up ad, groceries and three short ideas on A4. Keep the reference's restrained rounded corners.
- Do not invent prices, discounts, French origin, certifications or availability. These are communication concepts, not a promotional catalogue.
- Logo: preserve proportions, without an added white box; keep at least half a logo-height clear around it (concept rule).
- Formats: 1080 × 1350 ad; 16:9 slides; 210 × 297 mm A4 sheet. Reuse the reference files, not a screenshot of the website.
Never
- Washed-out pastels, thin copy, beige still life, fabricated pricing, promotional badges or unsourced certification.
- Presenting these materials as official guidelines or a collaboration with Palette.
Sources & connectionsAPI / MCP / WebMCP
Context you can trace
Brand reference content keeps its original language.
Carrefour Belgique · présentation publique 2026 / public presentation2026-09-07 · cdn-mkt.be.carrefour.eu
Carrefour · groupe2026-09-07 · www.carrefour.com
Carrefour · Transition alimentaire2026-09-06 · www.carrefour.com
Carrefour2026-09-05 · www.carrefour.fr
Logo source2026-09-05 · www.carrefour.com
Reusable brief : Create an everyday-meal campaign as a 4:5 ad, a 3-slide presentation and an A4 sheet. Reuse the photographed groceries, original logo and blue-red accents. No invented prices, promotions, origins, availability or certifications.
Concept messages : Groceries becoming a meal. A simple idea to use tonight. Recognizable produce, not an abstract promise.
Independent demo. Trademarks used illustratively; no affiliation. AI-generated visuals, layouts and concept copy created for Palette from the cited public references. Proposed styles do not replace official brand guidelines.
Complete context for agentsbrand-full.md
Every variant, usage rule and source. Start with the brief above.
Read the detailed reference